Unlike Parle, Coca-Cola, one of the major sponsors of the tournament, decided to go on both TV and digital.Īrnab Roy, Vice President, Marketing CocaCola India and South-West Asia, stated that for the brand, both mediums are equally important because while digital allows consumers to watch the match wherever they want, even while travelling, some audiences prefer to watch the match on a larger screen with their families. In fact, of late, the trend of watching matches on mobile is only picking up because people would not like to be tied down to TV,” mentioned Shah. Also, nothing stops people watching it on digital. We are only paying for the viewership that we are getting, unlike TV, where advertisers are paying a huge amount and hope for the best. “Between TV and digital, digital is more efficient. If the performance of India is not good, advertisers don't get a fair return on their investment on TV. He further explained that the World Cup is very uncertain. In our experience with the World Cup, digital works better because we can be confident that we are only paying for the number of people who are watching it,” Shah added. Mayank Shah, Senior Category Head, Parle Products said, "The rates aren't worth looking at on TV. TV, on the other hand, has a total of 15 sponsors this time. PhonePe, HUL and BPCL are among the brands that are both on TV and digital. Amazon and Haier are two other big brands that have decided to go only-digital. These include legacy brands such as MRF Tyres and Parle Biscuits. Out of these 19 sponsors, 11 are exclusively on digital. , Surf Excel (HUL), Peter England, Thums Up, Kingfisher Premium Packaged Drinking Water, Diageo India, MRF Tyres, LendingKart, BPCL, Herbalife, Haier Appliances, Pernod Ricard India, AMFI, Google Pay, PhonePe, Amazon and Parle Biscuits are among the digital streaming associate sponsors. It is co-powered by Mahindra & Mahindra and Dream11. The digital streaming of World Cup on Disney+ Hotstar has a total of 19 sponsors. While television has long been the top choice for most advertisers, in an interesting turn of events, this year, digital seems to have become the new favourite. With these sentiments, and with the renewed promise of his prayers, the Holy Father sends his blessing as a pledge of consolation, strength and peace in the Lord.The ongoing ICC Cricket World Cup 2023, being hosted by India, has pulled in a lot of brands, both legacy and new ones, on TV and digital. He likewise trusts that the immense and immediate needs of so many individuals and communities will continue to inspire a vast outpouring of solidarity and mutual aid in the best traditions of the nation. Deeply moved by the tragic loss of life and the immense material devastation that this natural catastrophe has left in its wake, he prays for the victims and their families, and for all those engaged in the vital work of relief, recovery and rebuilding. His Holiness Pope Francis asks you kindly to convey the assurance of his spiritual closeness and pastoral concern to all those affected by the violent hurricane that swept through the states of Texas and Louisiana in these days. Pubblichiamo di seguito il telegramma di cordoglio per le vittime del devastante uragano Harvey che ha colpito in questi giorni gli Stati Uniti d’America, che il Cardinale Segretario di Stato Pietro Parolin ha inviato, a nome del Santo Padre, all’Arcivescovo di Galveston-Houston, Em.mo Card.
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